Unbelievable:Insider reveals amazing things he saw in Everton’s £550m new stadium

Insider reveals amazing things he saw in Everton’s £550m new stadium  

 

 

As Everton prepared to market hospitality packages for their upcoming stadium at Bramley-Moore Dock, they aimed to convey that this venue would

be extraordinary. To achieve this, the club developed a unique stadium scent, featuring elements of sea salt from the

river Mersey and hints of freshly mown grass. Despite initial doubts from some quarters about the £550m project, such concerns proved unnecessary.

During a two-hour guided tour of the 52,000 capacity stadium on Monday, conducted by Everton and construction company Laing O’Rourke, the

atmosphere was charged with anticipation. Despite current uncertainties surrounding Everton, the

stadium’s construction remains on schedule and is poised to exceed the expectations of even the most optimistic supporters.

While advancements on the field and stability within the management structure remain uncertain, there are signs of hope for those anticipating

better times ahead. Could Everton’s new stadium be the Wembley of the north? With its seaside view, it’s certainly a contender.

Construction progress is moving swiftly. As of the beginning of this week, 30,000 blue seats have been installed, turnstiles

are operational, glass panels adorn the impressive South Stand, and preparations for the home dressing room

have been completed. On the day of our visit, 1,200 workers are on-site, a figure that has remained consistent since January.

 

However, to gain access on a dreary Monday in March, one must don a hard hat, a high-visibility vest adorned with the Everton crest, rubber boots, and possess a coveted invitation from the club.

 

“We all joke that you need a letter from the Pope to get in, it’s so difficult these days,” one club employee remarks about the hurdles one must overcome to enter the site.

Not surprisingly, there was no shortage of volunteers for our tour, which included a panoramic stroll around the

South Stand – a towering home end with steep terracing designed to emulate Borussia Dortmund’s famed “yellow wall” – and into the heart of the West

Stand, home to director’s boxes, hospitality areas, the players’ tunnel, the country’s largest stadium hydro pool, and an expansive home dressing room.

Despite its vastness, when standing on the terraces, the stadium feels

surprisingly intimate, with the proximity to the pitch creating a sense of closeness and intensity.

This intimacy is by design, as explained to me. Architect Dan Meis aimed to

recreate the atmosphere of Goodison Park in the new arena by positioning the pitch as close to the stands as possible.

The acoustics are considered crucial as well. The barrel roof, currently being

installed around the stadium and illuminated blue at night, is engineered to reflect noise back into the stadium.

“On those big game nights, it’s going to be an absolute cauldron,” remarks one club employee.

However, the pièce de résistance is undoubtedly the towering 33-foot South

Stand terrace. Everton intentionally designed it to be as steep as safety

regulations permit, aiming to replicate the intimidating atmosphere of Goodison Park’s Gwladys Street End on memorable evenings.

It’s truly unique: after traversing the concourse on level two, visitors ascend over 100 steps to reach the back of the

arena. While it may leave fans breathless, the view is nothing short of breathtaking. The angle has been

carefully crafted so that those seated at the top of the stand will overlook a sea of heads in the safe standing area on the tier below.

“Atmosphere is paramount for Evertonians, and I believe every aspect

of the stadium is geared towards that,” remarks Alix Waldron, Everton’s director of new stadium development, to i.

“We aimed for uniqueness, wanting it to mirror Everton’s current home, like Goodison Park – our fortress atop the pitch.”

Several other ingenious design elements are scattered around: the South Stand

features a “Long Bar” where fans can enjoy a pint while admiring stunning views across the river.

Additionally, a tunnel club is under construction within the West Stand, but

tickets for it will only be available on a game-by-game basis. This approach aims to prevent paying spectators from

becoming indifferent to catching a glimpse of the players’ tunnel, a phenomenon observed in market research at the Etihad.

 

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